#CaribooGetsWild Contest

How Wild Are You?! To Kick off Summer and celebrate the release of our new 5.5% Cariboo Wild Root Beer and Ginger Ale, We want to give you $2500 towards your Wild B.C adventure! Whitewater Rafting in Golden? Heli-Boarding in Smithers? Biking in Whistler? Get Your Entry in and the choice could be yours!

The Cariboo Brewing “#CaribooGetsWild” Instagram contest starts on June 26th 2017 and goes until July 31st 2017

Who can enter: The Contest is open to residents of British Columbia and Alberta, Canada who have reached legal age in their province or territory of residence as of the start of the Contest.

Entrants must have a valid Instagram/Facebook account in order to enter. Employees, directors, officers, agents
and other representatives of Cariboo Brewing (the “Sponsor”) Instagram, or Facebook are not eligible to enter or win. The
Contest is subject to all applicable provincial, and local laws and regulations.

How to Enter: During the Entry Period, entrants must capture an original photo showing themselves enjoying Cariboo Brewing products AFTER an aspect of fun
and/or creativity, accomplishment, active living, or just an all-around good time (the “Photo”). Entrant must then upload the Photo to their Instagram and/or Facebook account, follow Cariboo Brewing on Instagram/Facebook account (user name @CaribooBrewing) and tag their photo by the use of #CaribooGetsWild and @CaribooBrewing in the caption of their uploaded photo. The tag must be in the caption of the photo and not in the comments.

Entrants may enter the contest more than one time, but each entry must be a different Photo. An entrant
may only enter Photos that he/she took. All Photos must meet the Photo Requirements described below.
Submitting a Photo is not an indication that the entrant has won a prize or is otherwise eligible for a prize.
Only the person who submitted the photo is eligible for prizes.
Any Photo that the Cariboo Brewing deems, in its sole discretion, to not comply with the Photo Requirements or to otherwise violate the terms and conditions set forth in the contest rules will be removed from the Contest.
Entries generated by script, macro or other automated means are void. The Sponsor and the Partner are
not responsible for late, lost, misdirected, delayed, incomplete or incompatible entries or Photos. Sponsor
reserves the right in its sole discretion to disqualify any entrant it finds to be attempting to tamper with or
undermine the entry process or the legitimate operation of the Contest or to be acting in violation of these
Official Rules.

License/Use of Entries: By submitting a Photo, each entrant: (i) gives the Sponsor a non-exclusive,
perpetual, transferable, irrevocable, royalty-free, fully paid-up license to use, modify, publish, create
derivative works from, and display his/her Photo, in whole or in part, on a worldwide basis, and to
incorporate it into other works, in any form, media or technology now known or later developed, including
for promotional or marketing purposes; (ii) waives all rights and moral rights in and to his/her Photo in
favor of the Sponsor, and their successors and assigns; and (iii) agrees to release and hold harmless the
Sponsor, their advertising and promotion agencies, and each of their respective agents, employees,
directors, successors and assigns (the “Released Parties”) from and against any and all claims based on
publicity rights, defamation, invasion of privacy, copyright infringement, trade-mark infringement or any
other intellectual property related cause of action. For greater certainty, the Sponsor reserves the right, in
its sole discretion, to modify, edit or remove any Photo, or to request an entrant to modify or edit any
Photo, if a complaint is received with respect to the Photo, or for any other reason.

Photo Requirements: Photo’s must meet the following “Photo Requirements”:
-Must be the original work of the entrant, and must not infringe upon the copyrights, trademarks, rights of
privacy, publicity or other intellectual property or other rights of any person or entity.
-Must not contain, as determined by the Sponsor in its sole discretion, any content that: is sexually explicit; violent or derogatory of any ethnic, racial, gender, religious, professional or age group; profane, vulgar, offensive; contains nudity; promotes the use of alcohol, drugs, tobacco, firearms/weapons; promotes any activities
that may be or appear to be unsafe or dangerous or illegal; promotes any particular political agenda or
message; defames, misrepresents or contains disparaging or defamatory remarks about other people or
companies; contains any personal information, contains copyrighted materials owned by others; and/or
violates any law or regulation; contains commercial messages, comparisons or solicitations for products
or services; and/or any other content that is or could be considered inappropriate, unsuitable or offensive,
all as determined by the Sponsor in its sole discretion.

By submitting a Photo, entrant warrants and represents that he/she and any persons appearing or who
are identifiable in the Photo consent to the submission and use of the Photo in the Contest, and the
license to use the Photo in accordance with these Official Rules. By submitting a Photo, entrant hereby
grants permission for the Photo to be posted in any format associated with the Sponsor including on
social media and on the web properties owned by the Sponsor.

Prize:
There is one (1) Grand Prize, two (2) secondary prizes, and four (4) weekly prizes available to be won
throughout the #CaribooGetsWild Contest. The winner of the Grand Prize as well as the
secondary prizes will be announced after the voting process takes place on August 2017. The
weekly prize pack winners will be announced at the end of each week.

One (1) Grand Prize Winner will receive:
$2500 vacation voucher, Prizing from Cariboo Brewing, Dragon Optical, Dreamboats, and Stance Socks.
One (1) Second Place Prize Winner will receive:
$250 Cariboo Brewing Prize Pack, Prizing from Dragon Optical, Dreamboats, and Stance Socks
One (1) Third Place Prize Winner will receive:
$150 Cariboo Brewing Prize Pack, Prizing from Dragon Optical, Dreamboats, and Stance Socks.

The Weekly Prizes consisting of a Cariboo Brewing prize pack (Value: $150) and will be awarded to the weekly winners.

Winner Selection: All eligible Photos received during the Entry Period will be
All eligible photos received during the Entry Period will be judged and scored by representatives of the
Sponsor (Cariboo Brewing) based on the following criteria: (the “Judging Criteria”)

-Level of Wild- getting outside, having fun, being adventurous, doing what you do.
-Creativity – Being unique, and think outside the box with your photo.
-Overall Photo – Lighting, Composition, Location. Show us what you got!
-Incorporating Cariboo Brewing product into your photo. ( Bonus points for using new Cariboo Wild Root Beer / Ginger Ale)

The entrant whose Photo is selected based on the Judging Criteria will be
declared the weekly winner. All weekly winners will be entered into the Grand Prize Voting Stage.
The Grand Prize Voting Stage will be a week long voting stage that consists of the previous weekly
winners Photo’s. The Photo with the most votes at the conclusion of the voting stage will be the Grand
Prize Winner. Second and third place will receive secondary prizes as listed above

Winner Notification:
The Sponsor or its designated representative will make a minimum of 3 attempts to contact the potential
winner within 5 business days of the Selection Date. The Grand Prize winner and runner-up winners will
be contacted by a direct message on Instagram with an email address they must contact within seven (7)
days to redeem their prize(s). Prior to being confirmed as the winner, the potential winner must first
complete, sign and return a declaration of compliance and release form, which also requires that the
potential winner consent, except where prohibited, as a condition of receiving the Prize, to the use of
his/her name, address, comments, photograph and/or likeness in any advertising or other publicity by
Sponsor and/or its affiliates or agencies, without any payment or other compensation and otherwise be in
compliance with these Official Rules. If the potential winner cannot be contacted within five business days
of the Selection Date or there is a return of any notification as undeliverable, fails to complete, sign and return the declaration of compliance and release form within five business days of receiving it, or is
otherwise not in compliance with these Official Rules, then the potential winner may, in the sole and
absolute discretion of the Sponsor, be disqualified (and, if disqualified, will forfeit all rights to the Prize), in
which case the entrant whose Photo was given the next highest score by the Judges based on the
Judging Criteria will be declared the potential winner (in which case the foregoing provisions of this
section shall apply to such potential winner). In order to be eligible to participate in the Prize, the winner’s
guest must be of the age of majority or older in his/her state, province or territory of residence and must
complete, sign and return a declaration and release form within the time specified.

ODDS: The odds of winning depend on the number of eligible entries received during the Entry Period
and the quality of the Photos submitted.

GENERAL CONDITIONS: By participating, each entrant agrees to abide by these Official Rules and
decisions of the Sponsor and Partner, which shall be final and binding in all respects relating to this
Contest. The Contest will be run in accordance with the Official Rules, subject to amendment by Sponsor.
Each entrant must comply with the Official Rules and will be deemed to have received and understood
the Official Rules by participating in the Contest. The terms of the Contest, as set out in the Official Rules,
are not subject to amendment or counteroffer, except as set out herein. If any provisions of the Official
Rules are held to be invalid or unenforceable, all remaining provisions hereof will remain in full force and
effect. Sponsor’s failure to enforce any term of these Official Rules will not constitute a waiver of that
provision.

Without limitation, the Released Parties will not be liable: for any technical malfunction or other problems
relating to the network or lines, computer on-line systems, servers, access providers, computer
equipment or software; for the failure of any entry or Photo to be received by the Sponsor for any reason
including, but not limited to, technical problems or traffic congestion on the Internet or at any website; for
printing or other errors appearing in these Official Rules or other Contest materials, misprints or errors in
other Contest-related information, technical or mechanical malfunctions, or other problems or errors,
whether caused by equipment, programming used in this Contest, processing errors, human errors or
otherwise; or any combination of the above. Further, the Released Parties will not be liable for any injury
or damage to an entrant’s or any other person’s computer or data contained therein, related to or
resulting from participating or downloading any material in the Contest.
The Sponsor reserves the right to withdraw, suspend or amend this Contest or these Official Rules for
any reason, including in the event that an error, technical problem, computer virus, bugs, tampering,
unauthorized intervention, fraud, technical failure or any other cause beyond the reasonable control of the
Sponsor interferes with the proper conduct of the Contest as contemplated by these Official Rules. In the
event of termination, Sponsor will award the Prize as deemed fair and equitable, by the Sponsor.
In the event of a dispute, entries will be deemed to have been submitted by the authorized account holder
of the Instagram account submitted at the time of Entry. “Authorized account holder” is defined as the
person who owns the email address assigned by an internet provider, online service provider, or other
organization (e.g. business, educational institute, etc.) that is responsible for assigning email addresses
for the domain associated with the submitted Instagram account.
All issues and questions concerning the construction, validity, interpretation and enforceability of these
Official Rules, or the rights and obligations of entrants and Sponsor in connection with the Contest, shall
be governed by, and construed in accordance with, the laws of the Province British Columbia, Canada.

RELEASE AND INDEMNIFICATION: BY PARTICIPATING IN THIS CONTEST, ENTRANTS AGREE TO
RELEASE, DISCHARGE AND HOLD THE RELEASED PARTIES HARMLESS FROM AND AGAINST
ANY AND ALL ACTIONS, CAUSES OF ACTION, CLAIMS, COSTS AND PAYMENTS FOR DAMAGES,
LOSS, INJURY, OR DEATH, HOWEVER OCCURRING, IN WHOLE OR IN PART, DIRECTLY OR
INDIRECTLY, AS A RESULT OF PARTICIPATING IN THE CONTEST OR ANY CONTEST-RELATED
ACTIVITY OR RESULTING FROM ACCEPTANCE, USE, OR MISUSE OF, OR PARTICIPATION IN,
THE PRIZE.

PRIVACY: Information submitted in connection with the Contest will be treated in accordance with these
Official Rules and Sponsor’s Privacy Policy (as amended from time to time)

Official Rules and such Privacy Policy, the terms and conditions of the Official Rules shall prevail.

INSTAGRAM DISCLAIMER: This Contest is in no way sponsored, endorsed or administered by, or
associated with, Instagram. When you enter the Contest, Instagram will not collect your personal
information. By entering the Contest, an Entrant agrees to release and hold harmless Instagram from any
and all liability associated with the #CaribooGetsWild promotion.